Give me a metal sheet, I'll make a motorcycle for you!
-A Monitor Report
01 Nov, 2018  |
One of the showrooms of Runner Automobiles in the city
Mukesh Sharma, Managing Director & CEO
: Mukesh Sharma, Managing Director and CEO, Runner Automobiles, does not feel that he is out of his home in India, when he is at Bangladesh's biggest motorcycle manufacturing plant Runner Automobiles Ltd.
After finishing mechanical engineering studies in 1994 and later a post-graduation in Sales and Marketing Management, he began his career with Godrej-GE, an Indian household appliances manufacturer.
Sharma got to know motorcycle production and sales when he joined Hero-Honda in 1999, now Hero Motorcycles.
He left the job to take the position in Bangladesh to manage the production and marketing of Runner motorcycles three years ago. It is his 26th year in manufacturing and sales of motorcycle.
"Moving from India to Bangladesh was a big shift for myself. Both personally and professionally," said the MD and CEO of Runner.
"I was thrilled to find basic facilities already existing in the factory. There are the best press shop, wielding shop, design and development, paint shop, service line, quality control and logistics in the factory," he said.
"I found the company has done a lot in manufacturing motorcycles. I tried to understand where I can contribute professionally. My three years in Bangladesh has flown quickly," he said.
Bangladesh is known worldwide for its garments export, and the RMG industries produce garments from yarns.
Runner manufacture motorcycles right from metal sheets. The plant has the state-of-the-art facilities to covert a sheet into a motorcycle.
Runner motorcycle pass through robust international standard tests to get QC seal before it is sold in the market.
The 18 year old Runner motorcycle came to streets from the plant, after getting the first manufacturing licence, when already other international brands like Honda, Yamaha, Bajaj, Hero, TVS were popular in the market.
Mukesh Sharma boasts of producing 500 units of motorcycle every day at its motorcycle manufacturing plant in Bhaluka, Mymensingh. Runner holds 13-14 per cent of the market share.
Motorcycle sales year-on-year has increased nearly 35-40 per cent to about 4.5 lakh units this year so far, and the conditions are buoyant like never before.
The reasons behind this upswing, Mukesh Sharma said that after the government extended the existing VAT exemption to local motorcycle manufacturers, more firms were coming to establish manufacturing plants in the country.
Since November 2017, runner is exporting motorcycles to Nepal. In Nepal, Runner's distributor has opened three showrooms and is selling Bangladeshi motorcycles.
Runner has since exported seven models of 3,000 units of motorcycles to Nepal, the MD said.