Bangladesh important market for our fast-fashion brand: Junya
- A Monitor Report
03 Feb, 2018 |
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Japanese lifestyle brand MINISO opens its 1st flagship store at Bangladesh
Dhaka : With its huge population and consumption potential, Bangladesh has become an important target market for Miniso in South Asia. The sustained and steady growth of country's economy not only increased the buying power of the people but also gave the middleclass a strong purchasing power.
Miniso's high quality products with excellent designs and affordable prices can exactly meet the demand of different consumer groups. Miyake Junya, Global Co-founder and Chief Designer of Japanese lifestyle brand Miniso said this at the ribbon cutting ceremony of its first flagship store at Banani in the city recently.
The event started with Japanese traditional musical Taiko Drumming performance, followed by ribbon cutting ceremony. Famous model Bidya Sinha Mim, emcee Masuma Rahman Nabila and singer Minar Rahman were present. The event ended with Bangladeshi cultural programme followed by Minar Rahman's musical performance.
Junya said, "Miniso always emphasises 'back to nature and rewarding the essence of products'. To make Miniso outstanding we incorporate top class designers from Denmark, Sweden, Norway and Japan. We hope that Bangladeshis will love our products and understand the passion behind the design and quality."
As a Japanese fast-fashion designer brand, Miniso was co founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo, Japan in 2013. Sticking to the philosophy of simplicity, eco-friendliness and good quality, Miniso has gained popularity among consumers with its affordability that comes with good quality.
Miniso is already present in 41 countries with 3,000 stores. There are diverse categories of items and products - each item is beautifully designed and are truly exquisite. Miniso means a high-end and healthy lifestyle with Life Department, Creative Home-ware, Bags, Sports-Fitness-and-Outdoors, Digital Accessories, Health & Beauty, Stationary and Gifts, Toy Series, Seasonal Products and more ongoing variations.