Facebook, Instagram help put African tourism on social media map

A Monitor Report 1 Oct, 2017  |    -      +
KIGALI : Attending the Annual World Tourism Conference in Rwanda, Facebook and Instagram representatives were in Kigali recently discussed and explored wys in which social media can be used to effectively drive tourism growth across Africa.

Showcasing how both platforms can be used as a tool to creatively help change the narrative of Africa as a tourist destination, the team also took part in a live panel discussion exploring the "Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa's Diversity."

The event, organised by the Rwanda Development Board, the Corporate Council on Africa (CCA) and the Africa Travel Association (ATA), saw government officials, tourism ministers, tourism boards and business professionals from across the world and the continent descend onto the capital.

Showcasing how tourism operators and agencies can leverage Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discussed how new technologies can be used to create a seamless experience for both the tourist and the operator.

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