Texas : Today's travellers crave flexibility, personalisation and a seamless shopping experience, according to Sabre Corporation's recent consumer trends study.
The global travel tech provider partnered with TrendWatching to release the study explaining the consumer trends powering the "retail revolution" in the hospitality industry.
Clinton Anderson, President, Sabre Hospitality Solutions said, "Technology is changing the expectations of today's travellers. They demand flexibility, optionality and a seamless shopping experience that goes beyond booking a guest room. This presents exciting opportunities for hoteliers to extend far beyond their traditional offerings. Hoteliers must pay attention to the consumer behaviours driving this retail revolution and capitalise on the possibilities."
Among the top three trends, one is sentient spaces. Travellers are increasingly aware of an ever-growing ecosystem of cameras and sensors. Although sensitive to security concerns, they crave personalisation and are willing to share their data to get it. Truly smart physical spaces - retail stores, hotel rooms and more - are now built with technology ranging from facial recognition to robots that create experiences tailored to the guests moving through them.
Another is a-commerce. Retailers have mastered the use of algorithms and smart devices to increase convenience and serve up intuitive recommendations at crucial moments. Busy travellers will increasingly expect the same experience from their travel providers. Developing capabilities to automate shopping, selecting and purchasing activities will allow hoteliers to deliver increased simplicity and a more meaningful experience to their guests.
The third trend is village squared. Smart retailers are responding to society's increasing sense of isolation by transforming their spaces in new ways to foster connections and promote social wellbeing. Hotels, with a myriad of unique and functional spaces at their disposal, have significant - and relatively untapped - potential to maximise their properties and provide unique experiences to their guests.