Sheikh Tanvir Taposh, Head, Sales and Marketing, says
Lifestyle brand Vibrant eyes to expand all across BD
- Tanvir Shams16 Mar, 2020 | 490 Views|-+
The talk of the town lifestyle brand Vibrant of US-Bangla Footwear Limited is eyeing to have 100 outlets in the next five years all across Bangladesh.
Sheikh Tanvir Taposh, Head of Sales and Marketing, Vibrant said this while talking to The Bangladesh Monitor at the latter’s office in the city.
Vibrant started its journey in 2018 with three stores, two in Dhaka, at Gulshan and Mouchak, and one in Chattogram.
As of today, it has expanded its footprint with 18 stores – in Bagura, Rajshahi, Saidpur, Chandpur, Mymensingh, Sylhet etc – all over the country.
By May, they will also enter the market of Barishal, mentioned Taposh. “Moreover, opening of new outlets in Rangpur, Jashore, Cumilla and Khulna is in the pipeline. Later, by year-end, we will be expanding to Rangpur, Khulna and Feni as well.”
Recently, Vibrant inaugurated another outlet in the capital at SKS Tower, Mohakhali. The brand also has two outlets both Chattogram and Sylhet.
Notably, besides renting spaces, the brand also operates business in joint venture. In which case, the store or land owner gets 15 per cent commission from sales while the brand runs all operations of the store, explained Taposh.
Coming to the versatile product range of the brand, Vibrant is renowned for its huge footwear collection. The brand constantly brings new fashion footwear products in the market considering the tastes of the country’s people.
About 1000 lines/styles of the latest on-demand designs of footwear for men, women and kids are available at all outlets of Vibrant.
For men, the brand offers top-notch sports shoes, dress shoes, leather shoes, casual shoes, loafers (mokassim), slippers, back-belts, sports sandals and others.
The sport shoes of Vibrant stand out having unique features in quality and looks, mentioned Taposh.
On the other hand, ladies will find “perfect for any taste” footwear from high heels, mid heels, pencil heels to wedges, flats, pumpys (female mokassim) and others.
Vibrant also offers school shoes for kids promising “there is something for everyone”.
The price of the brand’s products ranges from BDT 290 to BDT 5990.
Furthermore, in an effort to establish itself as a lifestyle brand, Vibrant also offers various apparel choices for men. From denim, gabardine to t-shirt, polo and full sleeve shirts, there are plenty to choose from.
Besides, customers will also find varieties of accessories at the stores such as wallet, trolley bag, belt, socks, ladies bag, shiner and others.
The brand is also eyeing ecommerce as additional sales, said Taposh. Hence, customers can purchase Vibrant’s products online at www.vibrantbd.com and https://www.facebook.com/vibrantbd.fashion/
With the launch of every new outlet, the brand also offers a 20 per cent discount for a week.
Speaking of expansion, after conquering the entire Bangladesh market, Vibrant has plans to have outlets worldwide even, said Taposh. “There are market opportunities in foreign countries, especially in destinations where Bangladeshi immigrants live. They have a weakness for purchasing Bangladeshi products,” concluded Taposh.