SIA ranks highest among Asian companies in Fortune's Top 50 rankings

- A Monitor Desk Report 26 Jan, 2019 | 1212 Views|-+
Dhaka: Singapore Airlines (SIA) has earned the 18th place in the Top 50 of Fortune magazine's annual World's Most Admired Companies rankings this year making the carrier the highest-ranked Asian company.

It is also the only company from South-east Asia to make the list.

SIA was ranked No. 32 last year and No. 33 in 2017.

Toyota, Alibaba and Samsung are the other Asian companies to make the Top 50 this year.

The ranking is based on a survey of 3,750 executives, directors and analysts across a range of industries who were asked to rank the companies they admired most in any industry.

Thus, Fortune describes it as the "definitive report card on corporate reputations".

As SIA crosses the halfway mark in a three-year transformation programme, such recognition, including traveller awards, puts the airline well on track to get back to being the world's best airline, said the chief executive officer of SIA.

Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said, “"With the positive momentum, we can be upbeat and assured that we are on the right path to better position the Group for the future. Underpinning the programme to date has been our goal to be the undisputed best airline in the world. We are well on our way, with so many improvements to the customer experience and recognition in multiple global rankings this year."

The programme covers operational enhancements, revenue growth and organisational structure changes, and all three areas have seen significant progress, Goh said in the company's in-house publication in December.

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