Peng Honghua, Chief Marketing Officer of Huawei's Wireless Network and Hu Zhipeng, President of NetEase’s Thunder Fire are seen unveiling the 5G cloud game joint innovation lab
Dhaka: Huawei X Labs and NetEase’s Thunder Fire signed a MoU on establishing a 5G cloud game joint innovation lab. The two parties will jointly work to explore the opportunities in the gaming industry and game experience evaluating models to promote the development of the cloud gaming industry.
Now with 5G ready to take the stage, cloud games are projected to thrive. Cloud games combine the strong points of console games and mobile games, further addressing the players' demands for game quality and convenience. The business models are set to change from buying hardware resources to paying for quality contents and super experience.
Peng Honghua, Chief Marketing Officer, Wireless Network, Huawei, said, "4G has nurtured mobile games and 5G is about to nourish cloud games. 5G offers us powerful tools to provide ultra-high bandwidth, ultra-low latency and QoS guarantee, clearing last-mile barriers for cloud games. With strong support of 5G and cloud technologies, mobile phones, pads, tablets, computers and even set-top boxes (STBs) can become game devices, adding new sources to flourish the cloud industry and presenting new business opportunities.”
The move to cooperate with NetEase and establish a joint 5G cloud game lab is part of Huawei's user-centric efforts to make 5G serve the cloud gaming industry. By tapping respective advantages, both parties will conduct joint research into the status quo and demands of game experience, explore 5G-based game experience evaluating models, and develop industrial consensus and standards.
Also, both parties plan to make further optimisations and conduct cross-platform verifications to allow cloud games to better develop on top of 5G networks and terminals.
Huawei X Labs and Thunder Fire of NetEase jointly completed a series of optimisations on a large online game, Treacherous Waters Online, which is soon to launch on Huawei's cloud computers. Users with Huawei and Honor branded mobile phones or tablets with EMUI8.0 or above will be the first in line to experience this game.
With 5G commercial licenses issued in China, 5G cloud games will be accessible to more and more users and large console games will be no longer exclusive to high-end players.