Banglalink launches digital entertainment platform ‘Toffee’

- A Monitor Report 09 Nov, 2019 | 3754 Views|-+
Dhaka: Banglalink, one of the leading digital communications service providers in Bangladesh, has officially launched Toffee, a digital entertainment platform, to provide customers with an exciting opportunity to enjoy a wide range of high-quality entertainment contents.

Toffee was launched by Sergi Herrero, Group Chief Operating Officer, VEON, the parent company of Banglalink. Taimur Rahman, Acting CEO and Chief Corporate and Regulatory Affairs Officer, Banglalink, Upanga Dutta, Chief Commercial Officer, Banglalink, Asfar Khair, Chairman, Bengal Broadband Ltd and Iftekhar Zaman, CEO, Nexdecade Technology Pvt Ltd were also present on the occasion, among others.

“Banglalink has introduced this digital platform considering the growing trend of content consumption on digital devices. The seamless streaming and simple user interface of the platform will surely heighten users’ experience of watching and discovering contents of different categories,” said Upanga Dutta, Chief Commercial Officer, Banglalink.

Accessible through an app and a website, Toffee has come up with the highest number of TV channels ever made available on a single digital platform in the country.

Currently, 60 local and international channels are available on the platform and more channels will be made available in future.

Besides watching popular TV channels, users can also enjoy contents of different categories such as music videos, dramas, movies and get earning opportunities by submitting their own contents on the platform.

The android version of Toffee app is available in Google Play:

Initially all users will enjoy one month of free subscription. After the expiration of the trial period, users need to subscribe to watch the premium contents. Subscription starts from BDT 3.00/Day.

“Furthermore, they can earn by submitting their created videos on the platform, which is a first of its kind in the country. We are confident that it will receive good responses from users. In the coming days, we will add more values to this platform to help customers experience a more exciting digital life,” Dutta added.

Bengal Broadband Ltd is the TV broadcast partner of Banglalink for this initiative.

Also on Bangladesh Monitor