Banglalink, Facebook jointly launch digital literacy campaign

Internet101 aims to increase mobile internet usage nationwide

- A Monitor Report 05 Feb, 2020 | 1223 Views|-+
Dhaka: Digital communication service provider Banglalink has paired up with Facebook and launched ‘Internet101’, a nationwide digital literacy campaign aimed to increase the adoption of mobile internet across Bangladesh.

The announcement was made at a launching ceremony held at Banglalink HQ Tiger’s Den today. High officials of both organisations were present on the occasion.

Although internet penetration has been rising commendably in Bangladesh, internet is yet to reach a vast portion of the total population. The most-pressing barriers to mobile internet adoption in Bangladesh stem from the lack of basic digital skills and a limited understanding of the advantages that the internet can offer to mobile users.

The ‘Internet101’ campaign works to ensure this new digitally empowered Bangladesh understands internet safety and its best practices by hosting one-on-one trainings at each of Banglalink’s 3000 retail locations.

Furthermore, this campaign will also reach out to 1,600 college students through Youth Connect discussion forums at selected universities at locations where Banglalink has regional offices.

“Digital literacy is fundamental to develop an inclusive digital infrastructure in Bangladesh, and stakeholder collaboration plays a key role in closing the existing digital literacy gap,” said Upanga Dutta, Chief Commercial Officer, Banglalink. “We are excited to launch the ‘Internet101’ campaign today in Bangladesh in partnership with Facebook as we continue to expand our efforts to ensure that all of Bangladesh has access to the vast opportunities the internet can offer.”

About Facebook’s collaboration, Karan Khara, Spokesperson, Facebook Inc said, “Facebook is always looking to work with credible local partners to achieve internet inclusion and, at the same time, maintain a safe and informed community to connect and share online.”

‘Internet101’ is the second digital literacy campaign brought to Bangladesh by Banglalink and Facebook. In 2018, Banglalink and Facebook launched the ‘Learn the Internet, See the World’ campaign, which educated 1.2 million new users.

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