Subway Restaurants, the world’s most ubiquitous dining chain, will continue closing U.S. stores as it expands internationally.
With its commitment to customizability and the catchy $5 footlong jingle, it’s no wonder Subway is the most ubiquitous food chain in the world. In fact, its nearly 26,000 nationwide locations even top Mickey D’s by more than 10,000.
But it might be time to make one last mad dash to your neighbourhood sandwich shop. Due to recent underperformance in sales compared to other fast food giants, Subway recently announced that it will be closing 500 U.S.stores this year.
As the U.S. stores close, Subway aims to shift its focus to its global markets. It’s planning to open a thousand new locations beyond North America and focus on locations in the U.K., Germany, South Korea, India, China, and Mexico.
“We want to be sure that we have the best location. We focused in the past on restaurant count. We’re focused now on strengthening market share,” the company’s CEO, Suzanne Greco.
In the past, Subway took pride in its overpowering amount of national and international franchises. Many of the restaurants are small and simple, featuring only the tools and food necessary to slap together a sandwich. But the company’s competition comes in many forms.
In response, Subway is leaning on its loyalty program, which offers discounts, specials, and freebies for U.S. and Canadian diners.